As you stare at your computer screen, you can't help but feel frustrated. How long have you been staring at the empty document page? A few minutes? A few hours?
Creating content for your new website has been a lot harder than you anticipated it to be. What is it that you want to say exactly again? It's easy to explain your business in words when you talk to other people, but writing it down seems to be a completely different ball game for some reason.
You're not alone. All of our clients have the same frustrations when it comes to creating content for their websites. Even our copywriters have problems with their own websites, even though they create beautiful content for everyone else. When it's your own website or business needs, you are your worst critic.
We've put together a list of 5 tips to help you get over the content writer's block.
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1. Decide What Tone of Voice Your Website Will Have
What tone do you want to come across on your website? Do you want to sound serious? Do you want to sound playful? Fun? Excited? All of this depends on who your target market is. Is it college students, then you might want your content to sound youthful but intelligent. Is it new moms? Should it probably be informative but gentle? If it's business professionals, your content should probably be very professional and serious then. Whatever your target market is, your content should be relatable and appeal to them.
2. What pages will be on your website?
Each page has a different purpose on your site, therefore each page will have different content.
Your home page is a given. It's the introduction to your business, the first thing your customers will see. What information do you want them to know right off the bat? What do you want them to do when they come to your site (this is your call to action)? This is the page that will capture their attention first, so make it count.
Your services page is also self-explanatory, what kind of services do you have? Or do you have products instead? Take these things into consideration when creating your content as well.
3. Find examples from your competitors or other sources
A quick Google search of your competitors or a similar article to what you are writing is a great source of inspiration. Don't copy their content, but use it as a guideline for creating your own content. Use it as inspiration and use your own words when writing your content.
4. Find Inspiration
Sometimes taking a break and doing some self-reflection or finding inspiration can be helpful. Your favorite self-development or industry related podcast is a great source of inspiration. Reading a book, or watching a television show that's related could be helpful as well. For instance, the owner of Expedition Web Studio, Jessica, had to give a presentation on a wildlife issue she is studying and she watched a documentary on Netflix that was related to that issue while she was preparing for the presentation. Also sometimes taking a break and going for a walk or hike can help those creative juices flow.
5. Ask others for feedback
Asking other people for what content or information they would like to see can be extremely helpful. If you are in any Facebook groups your target market is part of, then ask the group what information they would like to see or learn about. Ask friends or family for help as well. Also asking someone else to proofread your content is a great way to get some honest feedback.
Creating content is an art that gets easier over time. Your first time writing content will probably not be your best work, but the more time you give it, the better your content will turn out.